Rawful

(Young entrepreneurs) What Every Great Internet Marketer Knows About Choice

By Warren Little
 When faced with the challenge of deciding on what choices to offer customers, inexperienced internet marketers usually take a “more is better” approach. If, for example, they are selling a subscription to a newsletter, they might offer 3-month, 6-month, and 1-year options . . . and, while they’re at it, throw in 2 [...]