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Make Money (entrepreneur listings) With Mobile Advertising

By Benjamin Deleon

 With over 250 million mobile subscribers in the U.S. alone, the mobile phone is ripe and ready to become the “next evolution” in marketing. As mobile phones easily outnumber personal computers both in the U.S. and around the world, mobile is destined to become the most powerful marketing tool for brand owners, small businesses, and professionals. As advertising transitions from the TV screen, to the computer screen, to the mobile screen, the money-making opportunities in mobile advertising are becoming more evident. This is why mobile advertising is already on its way to becoming a billion-dollar business.

Last year, the research firm Informa Telecoms & Media reported spending on mobile advertising at around $900 Million worldwide. Media giants Bloomberg, CNN, CNBC, and other business publications that follow the trend, forecast that annual mobile ad expenditure will explode to $11.4 billion in just the next 3 years. Other analysts even go as far as to predict that mobile advertising will be as big as $20 billion by 2011.

So why does mobile advertising offer exceptional money-making opportunities? The projected growth of mobile advertising rides on a new culture that makes mobile central to our changing lifestyle. In a wireless

culture, mobile messaging will prove to be an invaluable tool for reaching pressed-for-time, hyper-tasking, highly mobile American consumers. In fact, today’s consumers have become easily more accessible through their mobile phones than they are via print, radio, television or even the Internet.

With mobility redefining how we perceive voice and data communications, marketers are exploring an assortment of new technologies, software, and services that can now be used to send advertising messages –text, graphical, or multimedia — to mobile phones and other personal communication devices.

As mobile handsets achieve optimum market penetration, micro-browser advertising will become the hotspot of tomorrow’s marketing contests. You can capture the big prize by exploring the opportunities micro-size

advertising offers and how you can monetize this megatrend. You can profit from mobile advertising by staying ahead of the curve and learning how to design and send these new ads via Short Code, SMS, MMS, and

Mobile Web.

Today there are several service and easy-to-use software products that you can impliment to offer mobile advertising services to businesses and professionals in your local market area. Your ability to master the complexities of small screen advertising is the first step to making money in your own mobile advertising business. With the cell phone, society has stumbled upon a new advertising vehicle. As an entrepreneur, it is critical that you gain a better understanding of this new opportunity, and explore the proper and effective uses of this new marketing tool.

Ben Deleon is President of Brandel, an innovative publishing company specializing in design and development of software & Internet-based businesses. Brandel offers several mobile marketing products. Visit http://www.brandelinc.com, call 954-583-9000, or email ben@brandelinc.com.

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Disadvantages in a Salesman’s Life
By Marty Lawrence

 The disadvantages connected with the work of a traveling salesman are so great that they must be taken into consideration. He is away from home and family frequently two or three or four months at a time. He may find poor hotel accommodations in some localities. He must endure irregularity of meals, poor food often, and loss of sleep caused by the need of making towns on schedule time.

He may be troubled by local train facilities or by driving from town to town in severe weather. He may have to work nights and Sundays to keep up to schedule and to make sales. He often undergoes heavy mental strain in making sales, especially to large customers. The monotony of extended yearly trips over the same routes, with conditions that wear more and more upon a person after several years, leads in most cases to a strong desire for change of occupation.

Then the problem of changing to a profitable occupation or of establishing himself in some other position may become a difficult matter. Unless one is a member of his firm while still a salesman or holds some relation to it of especial importance, he is not likely to find a place with his firm, either in the offices or in the factory. Nor does his experience fit him to go into any other line of work, unless as salesman for a concern dealing in some other kind of product.

In general the traveling salesman, because of the reasons above stated, becomes unfitted for taking up a new occupation as late in life as must usually be the case. The traveling shoe salesman in seeking another line of work most frequently enters a retail shoe store as selling clerk, becomes manager of a shoe department in a store or of a branch store conducted by a factory, or opens a store for himself in some locality where he has found an opportunity during his traveling experience.

In some such cases the firm which he has served as salesman favors him, even to supplying a stock of goods. This method opens an additional outlet for merchandise and is a natural step in the continual change in the personnel of the selling force.

I have made a research into every available source to ascertain the cause and conditions that created that national institution the traveling salesman.

In a musty volume of yesteryear I find a press clipping attributed to a New York newspaper printed in 1847, as follows :

The wholesale stores employ clerks whose business it is to go to the hotels and make the acquaintance of the visiting merchants in order to induce them to buy goods of the firms which employ them. . . .

And later as history is written we find that a few years previous to the War of the Rebellion, ” the house ” frequently sent men on road trips to investigate the credit of customers and to report impressions and conditions in communities.

Very often these emissaries returned with memorandums of orders to be sent, filling, so to speak, between trips to market. This was of course before the days of the mercantile agencies which, as is natural to suppose, came into existence after the traveler had hewed the trail.

Marty is a keen explorer, researching topics related to employment and careers.

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Wednesday, August 20th, 2008 at 12:55 am and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.